People will have a shorter wait for their bus, and be able to travel later into the evening, thanks to recent improvements to a number of services.
The boost to services in Lancaster and Morecambe has been made possible thanks to additional 'BSIP plus' funding received from HM Government in support of Lancashire's £34.1m Bus Service Improvement Plan.
A new circular route has been introduced in Morecambe, improving access to public transport across parts of the town, and boosting the frequency of services.
A new Service 6B/6C has merged some Service 6 journeys with Service 33 to offer the circular route. The new services will link across all the outer areas of Morecambe, Bare and Westgate, incorporating Service 33.
Service 6A will continue to operate between Morecambe, Westgate and Lancaster, and Service 6 will continue to operate between Morecambe and Westgate. Service 6B will operate anti-clockwise from Morecambe and Westgate, extending through Branksome to cover the Service 33 route through Bare back to Morecambe.
Service 6C will operate the same route but in a clockwise direction from Morecambe, serving Bare before continuing to Branksome and Westgate back to Morecambe.
The new Services 6B and 6C will each run generally every hour Monday to Saturday, offering more journeys for Bare as well as linking to those shopping and leisure opportunities off Westgate.
County Councillor Scott Smith, Lancashire County Council lead member for highways and active travel, said: "Thanks to the funding we've received from government for our Bus Service Improvement Plan, we're making some big improvements to services in Lancashire.
"One of our main aims is to encourage more people to use the bus by providing extra journeys at times that people find convenient.
"Later services are often helpful to people who use the bus to get to and from work, as well as being convenient for anyone going out for the evening or visiting friends and family.
"We'll be working closely with operators to build passenger numbers with the aim of making these services sustainable over the long term. I'd encourage as many residents as possible to try them out."
Roads Minister Guy Opperman added: "Local people deserve a modern, reliable, and affordable public transport system. I'm delighted to have worked alongside the local council and local Lancashire MPs to give Lancashire County Council more than £34million to boost its bus services.
"This is a fantastic result for passengers across Lancashire, who will enjoy more frequent and later buses so they can get around more easily and with greater peace of mind."